Ed Hooks' Monthly Newsletter
March 1999
Until next month...Be Safe!

Software developer Oddworld Inhabitants (creators of the remarkable "Oddworld: Abe's Exodus"), in San Luis Obispo, has invited me to teach Acting for Animators at their place on March 16th, and I'm really looking forward to it. We'll be getting into such subjects as the relationship between thinking and physical action, thinking and emotion, character analysis, Laban Movement Analysis, shifting power centers in characters, all sorts of good stuff. It's going to be a fun day. Dress comfortable, folks, and wear your happy shoes!

The new Ed Hooks studio at 70 Oak Street in San Francisco is gradually coming into focus. The Exellent Film Class is meeting there now on Tuesday nights, but we've been vacating the place -- video equipment and all -- after every class so the construction crew can continue painting and hammering. I'm betting we'll be fully moved in by April 1st. Not bad, considering we were supposed to take occupancy January 1st.

Assemblymember Sheila Kuehl (D-Encino) has introduced legislation (AB884) which, if passed into law, will at long last require state licensing of talent managers -- sometimes also known as personal managers. The problem we have now is that many companies who advertise that they provide personal management to actors and models are, in fact, not managers at all. They pretend to be managers, but their real agenda is to sell classes, photography, Internet data bases, whatever. I firmly support this legislation. With a new Democratic California Governor in place, and with the up-town LA talent agencies supporting legislation, prospects look pretty good. If you have been victimized by a "personal management" company, now would be a good time to speak up about it. Contact Assemblymember Kuehl's office at (916)319-2041. Bethany Aseltine is Ms. Kuehl's assistant on this. Ask for her.

My URL is a dot com now. Yes! I registered a cool new domain name for my web site. Check it out: www.edhooks.com.

UPCOMING WORKSHOPS
Commercials Workshop (SF) -- This coming weekend, March 6-7 (Saturday 9-4 and Sunday 10-5) -- there is still some room in this class, which will meet at 70 Oak. Next commercials workshop after that will be April 10-11.

Scene Study (SF) -- On-going, Mon-Wed 7-10pm (at 25 Van Ness)

Scene Study (Palo Alto) -- On-going, Thur 6:30-10pm

Exellent Film Class (SF)-- On-going, Tue 7-10:30pm (at 70 Oak)

HOOKS ACTORS WORKING
ANTOINETTE ABBAMONTE (film/tv '96) is the Special Guest Deaf Artist in "At Long Last Leo", a comedy by Mark Stein, being presented by the Group Repertory Theatre in North Hollywood. There will be two Interpreters for the Deaf at the performance on March 12th at 8pm. For info, call (818) 769-7529. Though there will be Interpreters there only on March 12th, Antoinette will be with the show through March 21st. MELISSA BAER (scene study '96-'98) is at the Contra Costa Civic Theatre (510)524-9132 in "All in the Timing" by David Ives. Through March 14th. PHIL SHERIDAN (comml & f/tv - '97) recorded the v/o on an Aerial/Telecom TV spot. RAY RENATI (scene study '98-99) is rehearsing "Applause" at Willows (formerly Citiarts) in Concord. His first musical! Good luck to PAUL MCKINNEY, EMIKO PARISE, KAROLYN NISHIOKA and TIFFANY SCHROTH -- all are talented actors in the San Francisco scene study workshop, and all moving to Hollywood this month. Next stop: the movies!

CRAFT NOTES
CASTING DIRECTOR WORKSHOPS

Talent agents and casting directors broker jobs for actors. They stand between actors and the money, between ambition and actual paying gigs. And there are a lot more actors than there are gigs. There are for instance -- in Los Angeles alone -- some 70,000 union-member actors, plus some untold number of non-union actors clambering for roles on television shows and movies. Everybody is chasing around after the casting directors and talent agents, hoping for the "big break."

What this means is that, unless they are prohibited from doing so, unscrupulous talent agents and casting directors can set up toll booths for actors, charging actors to be seen. California law (Section 1700 of the Labor Code) and union talent agency franchise regs knock the agents out of the toll-booth game. The law intends that talent agents, which are really a form of the standard employment agency, earn 100% of their income from commissions on acting work which they arrange for their actor/clients. No up-front fees, no extra charges for photos or anything like that.

But casting directors are another story. They are not covered under any laws at all, so they can operate as many toll-booths as they want. Hollywood and New York are chock full of casting director workshops (toll-booths), and frequently the CD's take their dog-and-pony show on the road. Popular pit stops are cities like Seattle, San Francisco, Dallas, Atlanta, Orlando, Detroit and Cleveland.

Here's how casting operates in the real world: Casting directors are hired by producers to find actors and bring them in for auditions. While it is true that a casting director can, if she wishes, bring in for auditions people she finds at the shopping mall or at a CD workshop, the reality is that she usually just calls talent agents. That's because talent agents have a financial incentive -- commissions -- to represent the best available, most-likely-to-book, performers. A casting director can call four or five talent agents and be virtually swamped with excellent, talented actors. A Hollywood casting director does not have to travel around the country in search of "new faces."

Casting director workshops are advertised to be about glitzy education, about "audition technique". Who better to learn the in's-and-out's from than a real Hollywood casting director, right? And, in the bargain, you might get discovered! You might become a star! That's the explicit and implicit carrot being dangled by the cynical promoters. But CD workshops are mainly about two things: access and money. These events are gold mines for the CD's and their front men who rent the halls and place the ads. Recently, a woman in Texas (a very popular destination for the CD's because of lax state laws regarding talent agents, who frequently play host to the CD's) told me about attending a casting director workshop which featured two CD's from Hollywood in a two-day soiree, which cost $300. She counted seventy-five actors in attendance. That comes to $22,500 for the weekend, presumably divided three ways, between the CD's and the promoter.

Do actors ever actually learn anything at CD workshops? Some say they do. But, since 90 percent of the true agenda at the events is the meeting of casting directors, the measure of value is whether or not paying to meet CD's actually leads to acting work. Almost always, it does not. The truth is that, if your aim is to land some auditions, then paying money to CD workshops is like folding it up into paper airplanes and tossing it out the window.

If you want to work as an actor, what you need is an enthusiastic, honest, SAG-franchised talent agent. Your agent has a financial incentive to make sure you meet the casting directors who matter. And it won't cost you a penny.

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